Direct Commerce

The Role of WhatsApp in Modern Customer Engagement.


Consumer commerce has rapidly evolved from traditional brick-and-mortar stores to encompass digital capabilities and an online presence. Numerous sellers who lacked an online presence were taken advantage of by aggregators, leading to a decline in their earnings. Brillion1 is an innovative platform revolutionizing business transactions through seamless direct commerce for enterprises.


Integration of the messaging platform into the e-commerce landscape, allows businesses to directly engage with customers and facilitate transactions within the chat interface. This innovative approach transforms WhatsApp into a powerful sales channel, enabling customers to browse products, inquire about details, and make purchases without leaving the messaging app. By integrating WhatsApp into direct commerce operations, companies can establish a direct and instant communication channel with customers, fostering a more personalized and efficient shopping experience.

Direct reach to your Customers

People are progressively spending more time online than in the real world. They also expect to benefit from digital experiences, such as easy access to information and seamless shopping. With the help of Brillion1, you can share a single catalogue with online and physical customers. Offline activities can also be digitised with a QR code, giving customers an online experience.

Direct Access To Customers

By utilizing the widely used messaging platform, businesses can instantly communicate with customers,offering them information, resolving their inquiries, and even enabling transactions right within the chat interface. This direct connection improves customer engagement, creating a more individualized and prompt interaction.

Direct Payment From Consumers

Businesses can send payment requests or customers can make direct payments through the chat interface.WhatsApp Payments uses UPI for secure and instant money transfers. This simplifies the payment process and takes advantage of the popularity of WhatsApp, making it a user-friendly way to conduct financial transactions.

Direct Promotions

Businesses can send customized messages to potential customers, offering them exclusive deals, discounts, orlimited-time offers. Additionally, businesses can create anticipation for their new products by sending sneak peeks and teasers to customers who have shown interest.

Digital Divide To Digital Democracy

The digital divide, which refers to the unequal access and utilization of digital tools, has created a notice abled ifference in people's ability to participate in the digital world. WhatsApp, with its widespread usage and user-friendly design, has played a crucial partin narrowing these gaps and promoting a more inclusive digital environment.