Get WhatsApp Business API with Covotel with Covotel
Unlocking the potential of WhatsApp Business API can transform your customer communication.
What is WhatsApp Business API?
A powerful tool by Meta to integrate WhatsApp messaging into your business systems.
What is WhatsApp Business API?
Introduced by Meta in 2018, the WhatsApp Business API enables businesses to integrate WhatsApp's messaging capabilities with their existing systems — allowing effective communication, automated workflows, and scaled customer interactions globally.
Why Brands Choose Covotel
Covotel gives businesses powerful tools to leverage WhatsApp Business API — automating messages with pre-configured templates, sending bulk campaigns to up to 100,000 contacts daily, enabling multi-agent access, and providing comprehensive analytics to track performance.
Business App vs Business API
Understand which solution fits your business scale and needs.
Automated Messages
App: Not available
API: Available with advanced workflows and pre-configured templates.
Bulk Notifications
App: Limited to 256 contacts
API: Up to 100,000 contacts daily with personalized messaging.
Multi-Agent Access
App: Single login only
API: Accessible to multiple agents simultaneously across teams.
Analytics & CRM Integration
App: Not available
API: Comprehensive insights + seamless integration with 200+ tools and CRMs.
Green Tick Verification
App: Not available
API: Businesses can apply for green tick verification to build trust with customers.
Scalability
App: Limited to small teams
API: Supports large-scale communication, ideal for mid to large businesses.
WhatsApp API Pricing Explained
Transparent pricing aligned with industry standards through Covotel.
Non-promotional messages like order confirmations and shipping updates — cost-efficient and essential for day-to-day operations.
Used to share requested information like OTPs or service updates. Priced based on type and recipient region.
Promotional messages for products, services, or offers. Volume discounts available for high-volume users.
For secure login or verification processes like 2FA. International authentication rates expanding to seven new markets from Feb 2025.
Latest Pricing Changes & Impact
Key updates to WhatsApp Business API pricing you need to know.
November 1, 2024
All inbound conversations will be free within the customer service window — the most significant pricing change to date.
- Free inbound conversations
- Reduced cost for customer-initiated chats
- More budget for outbound campaigns
February 1, 2025
International authentication rates will expand to seven new markets — broadening secure verification globally.
- Seven new markets added
- Expanded 2FA coverage
- Better global reach for authentication
April 1, 2025
Template messages will be priced per message, not per conversation — giving businesses more precise control over budgets.
- Per-message pricing model
- Granular cost tracking
- Better budget control
Impact on Businesses
Only outbound message templates will cost money. Non-template messages sent within conversations are free — helping reduce costs and giving you greater budget control.
- Outbound templates charged only
- Non-template messages free
- More predictable billing
Choose Covotel for Your WhatsApp API Needs
Competitive pricing, detailed billing, and dedicated support — all in one place.
Cost Efficiency
Competitive pricing tailored to your business scale with volume discounts for high-usage accounts.
Detailed Billing
Clear breakdown of costs to track your spending and optimize your messaging strategy effectively.
Dedicated Support
Dedicated customer support team to help you set up, optimize, and scale your messaging strategy.
Easy Setup
Setting up your WhatsApp Business API with Covotel is quick and simple — empowering your business with advanced messaging from day one.
Get Started with Covotel
Book a free demo and see how Covotel transforms your hotel operations.
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Guides for every business
WhatsApp API, workflow automation, and growth strategies for teams of all sizes.
Get WhatsApp Business API with Covotel
Everything you need to know about getting started with the WhatsApp Business API through Covotel.
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